Week of October 19, 2026 · updated every Monday
The real estate posts taking off on Instagram this week
Every Monday we read what real estate agents are posting and copying across the web. Here are the top three, each with an example of the post and the link where we saw it.
- yourname
Would you pick this or that?
SWIPE →Carousel cover InstagramCarouselWould you pick this or that?
multiple-choice buyer questions
A weekly trend roundup said comparison-style home-buying questions were taking off and getting far above normal engagement across at least one agent post format.
- yourname0:14
Come walk this home with me
Reel InstagramReelCome walk this home with me
walk-through home tours
The same weekly roundup highlighted walk-through home tours as a breakout format and said several posts like it stood out in the week, with one example far above typical views.
- yournamevisual listing marketing
yourname Photos and video sell homes faster
Photo post InstagramPhotoPhotos and video sell homes faster
visual listing marketing
A recent article said polished photos and videos on Instagram are expanding listing reach and changing how brokers sell properties.
No card. You can make any of them into a post for your own listings in a minute.
See all of them freeHow this list works
How often is this list updated?
Every Monday morning, Pacific time. Each week replaces the last.
Where do these trends come from?
Every Monday we read what real estate agents are posting and copying on Instagram, from articles, creator pages and posts across the web, and list the topics, hooks and formats taking off, each with the link where we saw it.
Can I make these posts for my own listings?
Yes. Make this post opens PropWalk with the trend as your topic, and it builds the post in your look from your listing photos. Your first week of posts is free.
PropWalk builds each one in your look from your listing photos and posts it for you. Your first week of posts is free.
Make my first trend post