Week of October 19, 2026 · updated every Monday
The real estate posts taking off on Instagram and TikTok this week
Every Monday we measure the real estate posts doing five times or more what their creator usually gets, and read what agents are copying across the web. Here are the top three, each with an example of the post and the link where we saw it.
- yourname
Would you pick this or that?
SWIPE →Carousel cover InstagramCarouselWould you pick this or that?
multiple-choice buyer questions
A weekly trend roundup said comparison-style home-buying questions were taking off and getting far above normal engagement across at least one agent post format.
- yournameREC
DENIED elsewhere. CLOSED with us. Here's how.
Talking to camera TikTokTalking to cameraMeasured · 201× usualDENIED elsewhere. CLOSED with us. Here's how.
Overcoming lending obstacles to close deals
Shows the agent as problem-solver by highlighting clients other lenders rejected, positioning them as specialists. 129K views, 201× what @gwestjr's posts usually get.
- yourname0:14
Come walk this home with me
Reel InstagramReelCome walk this home with me
walk-through home tours
The same weekly roundup highlighted walk-through home tours as a breakout format and said several posts like it stood out in the week, with one example far above typical views.
No card. You can make any of them into a post for your own listings in a minute.
See all of them freeSounds and hashtags climbing on TikTok
From TikTok’s own trend lists and our read of real estate hashtags, week of October 19, 2026Real estate hashtags on TikTok
- 1#luxuryhomes17800M views in all+0.6% since last week
- 2#realestate96900M views in all+0.3% since last week
- 3#firsttimehomebuyer7600M views in all+0% since last week
How this list works
How often is this list updated?
Every Monday morning, Pacific time. Each week replaces the last.
Where do these trends come from?
We read real estate posts on Instagram and TikTok from the main real estate hashtags and from creators we follow, and flag the ones doing five times or more what their creator's posts usually get. A trend marked "Measured" comes from those posts, with the numbers. The rest come from reading what agents are copying across the web, each with the link where we saw it.
Can I make these posts for my own listings?
Yes. Make this post opens PropWalk with the trend as your topic, and it builds the post in your look from your listing photos. Your first week of posts is free.
PropWalk builds each one in your look from your listing photos and posts it for you. Your first week of posts is free.
Make my first trend post