What are we
creating today?
Paste a link or drop in photos. Videos, posts and pages land in your library.
For Real Estate Professionals
You fought for this listing. Don’t post it like everyone else does.
Not one “Just listed” post and done. A week of posts and a walkthrough video, made from that home’s own photos and posted for you. See your week free. No card.
Not one “Just listed” post and done. A week of posts and a walkthrough video, made from that home’s own photos and posted for you. See your week free. No card.
Create Content
We make them for you.
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This is the first time I’ve posted every day for a full month straight
4.9/5Christine, real estate agent
Why post at all?
You’re good at this job.Buyers just need to see it.
Real numbers from the National Association of REALTORS®.
- #1
Social media is where agents get their best leads.
- 1 in 2
buyers found their home online.
- 3 in 4
agents already use social media.
Buyers are scrolling today. Make sure the agent they see is you.
Sources: NAR 2025 REALTORS® Technology Survey · NAR 2024 Profile of Home Buyers and Sellers
No listing right now? You still know this market. Show it.
Most agents thinkGet a listing. Then post.
What really worksPost first. The listing follows.
- 1You post
- 2They notice you
- 3They remember you
- 4They reach out
- Leads.
Listings.
Deals.
You know which streets sell fast and what buyers ask first. That’s worth posting. Post every day. When someone wants to sell, they think of you.
Make my week without a listingAgents and photographers
Agents already winning with it.Their words, not ours.
Real agents and photographers, speaking for themselves.
GeorgiaReal estate agent“Sunday nights used to be me sitting there trying to think of captions for the week. Now I upload once and it’s done, and I actually edit maybe one or two of them before posting. The rest go up as-is.”
MitziReal estate agent“I’m not a technology person. Eight years in this business and I’ve avoided anything that looked complicated. This one I figured out on my own the first afternoon. I paste the link, look at what it made, and post the ones I like.”
ChristineReal estate agent“I’ve tried to be consistent on Instagram for three years and always fell off after about two weeks. This is the first time I’ve posted every day for a full month straight, mostly because the work is already done and I just have to hit the button.”
RoxanneReal estate agent“Had two listings go live the same week and nothing prepped for either. Pasted both Zillow links Monday morning and had two full weeks of posts by lunch. That would’ve been three or four nights of work for me.”
LukeReal estate agent“I’ve been getting noticeably more calls since I started putting videos on my listings. Hard to prove it’s the video specifically but it’s the only thing I changed, and my last two both had showings booked before the open house.”
Ellie G.Real estate agent“This was truly a no brainer for me. Being able to generate & post high quality content in minutes has made a HUGE difference in my deal flow and now buyers and sellers come to me!”
DavidReal estate agent“The before-and-after posts do the best for me by a mile. My sellers have started sending them to their own friends, which is free marketing I wasn’t getting before. One of them got more comments than anything I’ve ever posted.”
GeorgeReal estate photographer“Photos go in, tour comes out, usually before I’ve finished culling the rest of the shoot. I’ve stopped turning down jobs where the agent wants video, which used to be maybe one call a week I just let go.”
TylerReal estate photographer“I deliver the gallery plus a week of ready-to-post content now. Agents notice that immediately — it’s the first thing they mention when they refer me. Nobody else around here is doing it as far as I can tell.”
BrianReal estate agent“I’ve got a team and I usually have to drag people into new software. Not with this one. I showed one agent, she showed everybody else, and now it’s just what we do on every listing. I didn’t run a single training.”
WillReal estate agent“For my higher-end listings I still bring in a crew, that hasn’t changed. But I had a bunch of mid-range ones that never justified the cost and always looked like the odd ones out. Now everything on my page looks consistent, which I didn’t realize was hurting me until it wasn’t.”
Questions
Good agents ask hard questions. Here are straight answers.
Fair. Ask what they posted this week. For most agents it’s a just-listed and a just-sold, once a day, and nobody saves those. What buyers and sellers actually stop for is useful: how to get a house ready to sell, what closing really costs, what to expect buying in a new city. Carousels people save, Reels people share, questions people answer in the comments. That’s what gets an agent hired, and it’s what PropWalk builds for you, with your name on every card.
Here’s the thing: Instagram and TikTok don’t just show your posts to your followers. They show them to whoever is likely to stop for them, and they decide post by post. A how-to for first-time buyers, a real number about your zip code, what a closing costs: that gets pushed to people in your area thinking about buying or selling, whether you have 10 followers or 10,000. Every post carries your name and brokerage, so people saving and sharing it learn who you are before they need an agent. Then a neighbor asks who to call, and your name comes up.
Show up anyway. Buyer and seller how-tos, market questions, checklists for your area, a bit about you: the posts that keep you in front of people between listings, which is exactly when most agents go quiet. Be the one who doesn’t. Type your city and the month fills. When the listing lands, paste the address and the walkthrough video and the listing posts join the schedule.
Yes. You’re in charge. Every post is editable: the words, the photo, the design and the time. A scheduled post goes out with your latest edit. Up to three posts go out a day, one per connected network, at spread-out times, never on the hour, so yours is live before the pile-up.
Still have a question? Ask it.