FAQ
What agents ask before they pay.
The same answers you get on the phone.
Do you post it, or do I?
We do. Connect Instagram, Facebook and TikTok once. Each day's post goes out on every account you connect, at spread-out times, never on the hour. You see every post first and can skip or edit any of it in one tap.
Do I need a listing?
No, and most agents don't have one right now. Without a listing we pick the topics for your market (buyer and seller how-tos, local numbers, checklists) and write every post. The day you get a listing, paste the address and your next week is built from its photos.
What counts as a post?
One post is one carousel, photo or video that goes out on a day. It goes to every account you connect (Instagram, Facebook and TikTok) and counts once. Starter is 7 posts a week, posted for you (30 a month); Pro is up to 3 posts a day, posted for you. Making and downloading posts is unlimited on both.
What do you actually post?
Not just-listed graphics. Every listing becomes a month of posts: a just-listed post, a photo tour, the walkthrough, a highlights carousel, a neighborhood numbers post, a spotlight photo and a book-a-showing post, captions and hashtags written. Between listings: buyer and seller how-tos, market numbers and checklists for your area.
Are the posts generic?
No. Every post is built from the listing you are selling: its photos, its numbers, its street and its neighborhood. The how-to posts are written for your market, with your name and brokerage on the card. Nothing here is a stock template with a logo swapped in.
What is the difference between the plans?
How often we post for you, and how many walkthrough videos. Starter is $49 a month: 7 posts a week, posted for you (30 a month), make and download as many as you want, 1 HD walkthrough a month. Pro is $99 a month: up to 3 posts a day, posted for you, 3 walkthroughs a month, the trend tracker (the looks and topics taking off this week), weekly analytics on your reach, your best post and what to post next, and your own website. Both post for you on Instagram, Facebook and TikTok. Offices and brokerages are quoted on a call.
Is there a free trial?
No trial, and no card to try it. Make a free account and you get a week of posts and a walkthrough on your own listing, free. When you want us to post for you, pick Starter or Pro.
Can I cancel or switch plans?
Yes. Cancel anytime in Settings and your plan runs to the end of what you have paid for. Moving up from Starter to Pro is one tap on the pricing page and starts right away; you pay the difference for the rest of the month. Moving down, or changing a yearly plan, is one email to support@propwalk.io and we switch you the same day.
How do the weekly analytics and the trend tracker work?
Every night we read how each post PropWalk posted is doing on the accounts you connected: reach, saves, comments, likes, views where the platform shares them. The Results tab on your Posts page shows this week against last, your best post and why it worked, and what to do next; the Monday email carries the same. We can only count posts that went out through PropWalk on a connected Instagram, Facebook or TikTok account; a post you put up yourself is not in the numbers. The trend tracker reads what real estate accounts are posting on Instagram and TikTok each week, plus what is getting saved across every PropWalk account, and puts the topics taking off at the top of your topic list with a one-tap way to make yours. Both are on Pro.
Are videos included in my plan?
Yes. Every plan includes a set number of walkthrough videos and photo enhancements each month: 1 HD walkthrough and 50 enhancements on Starter, 3 walkthroughs and 150 on Pro. An enhancement is one photo through one tool: virtual staging, relighting, decluttering, a new sky, or a renovation preview. No hidden fees.
What do I get for free?
One week of posts a month (7 posts) and one walkthrough video a month (720p), no card needed. You download them and post them yourself. When you want them posted for you, the photo tools and full resolution, pick a plan.
Can I pay per listing instead of subscribing?
Yes. One listing is $39 one-time: a walkthrough video plus 30 photo edits, and it never expires. Smaller packs start at $10. Most tools in this space refuse one-off purchases. We think paying per listing should be normal.
Can you just do the whole listing for me?
Yes. Listing Launch, done for you, is $299 per listing with no subscription: we make the cinematic walkthrough and a vertical reel, relight and clean the photos, stage up to five rooms, write seven captioned posts, build the listing mini-site, and include the MLS disclosure bundle, delivered within 24 business hours. See the Done for you page.
Is it MLS-compliant?
By construction. The walkthrough is built only from your listing photos, so it shows the actual home: same rooms, same layout, same finishes, nothing invented. Edited photos (staging, declutter, sky, renovation previews) are disclosed edits, and every one ships with the disclosure caption, the MLS label export and the unaltered original that CRMLS, NorthstarMLS, Stellar MLS and California AB 723 ask for. Details on the MLS compliance page.
What counts as one video?
One video is a 30-second walkthrough built from up to 10 photos, each on screen for three seconds, the length that performs best on Instagram and Zillow. Want the whole house? A full 60-second, 20-photo tour counts as two videos. Shorter clips count as less, so nothing is wasted. Every paid plan renders in 1080p, included. 4K is an upgrade from the same allowance.
Are there ways to earn free videos?
Yes. Leaving a review earns you a bonus no matter what you write. You can also get paid for sending agents. Make a free account and your own code and link are waiting on your Refer page. Your code takes 10% off for the agent. You earn 90% of their first month, or 25% of what they pay for 12 months.
Why go yearly instead of month-to-month?
Yearly is up to 25% off the monthly rate, and your cost per post drops with it. One decision instead of twelve, and video is ready every time you win a listing rather than being a purchase you re-debate each month. You can switch a monthly plan to yearly anytime from billing.
Do unused videos roll over?
Yes. Unused videos and photo edits roll over for up to 2 months, so a slow month is not money burned. Anything from a one-time pack never expires at all.
How much is virtual staging and photo editing?
Every photo tool (relighting, staging, decluttering, exterior light, renovation previews) costs the same: about a dollar a photo, included in your plan's photo enhancements. Traditional virtual staging services charge $16 to $30 for the same image.
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